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topic :: personalization

Why Spielberg's Vision is Flawed (07/01/02)
Thanks to brilliant special effects and product placements, it's easy to get sucked in to what Steven Spielberg's selling in Minority Report -- a dystopian vision of an oversaturated, billboard-sized, full-motion hyper-personalized marketing hell. But that vision is flawed, and here's why.

The Truly Personal Web (08/03/99)
The next generation of personalized web services are about to hit your radar screen. The ones who win will be those who figure out how to offset the risk...

Welcome to "My" Parlor (01/25/99)
Harkening back to the classic "electronic newspaper" conceit dreamed up at the beginning of the network revolution, a centerpiece of any portal worth half its market cap is news...

Whose "My" is it Anyway? (08/10/98)
One of the issues I've now had to tackle on two separate projects is how to refer to the user's 'stuff' on a Web site, the places they've customized or...

Michael, Are You Serious? (04/06/98)
With regards to "The One to One Future, Part IV," the first premise worth scrutiny is the assumption that we will someday want everything customized, or to make it a...

The One to One Future, Part IV (03/30/98)
Personalized websites with individualized content. Narrowcasted television programming. Highly targeted advertising messages. One to one commerce. Custom designed information, consumer products and entertainment experiences. The culture of 'The Daily Me'...

The One to One Future, Part III (03/02/98)
In Being Digital, Nicholas Negroponte waxed excessively about "The Daily Me," a concept that Yahoo and Excite are experimenting with via effective utilization of the personal pronoun "My." Both provide...

The One to One Future, Part II (02/02/98)
WELCOME TO SAFEWAY STORE #687 PLEASE LET US KNOW HOW WE MAY HELP YOU The checkout clerk finishes bagging my Oreos, my Fresca, my two containers of Dannon Yogurt,...

The Promise of 404s (01/05/98)
On the web, "user error" is just another opportunity. Mistyped URL's are an obvious one; Altavista.com isn't the struggling search engine, it's a place where Alta Vista Technology, Inc. ("not...

The One to One Future, Part I (12/29/97)
Survey data is one thing. Your own language is another. In the future, companies will do their best to get their hands on as much of your original writing as...

More Buzzing About Firefly (06/30/97)
Sunday morning I picked up the New York Times, flipped to the Magazine section and sped through "The Buzz About Firefly," by Daniel Lyons. Sunday afternoon I walked down my...

Agents Invade the Address Book (12/16/96)
"Who are you, and who were you before, and what did you think and what did you do?" - Humphrey Bogart, Casablanca I'm an alumnus of a small, liberal...

Vanity Everything (10/07/96)
"And the winner is..." That's right, folks. All you need is your very own copy of PageMill, Photoshop and a dialup account, and you, too can make the trip up...

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