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Filtered for Purity
Apr 28, 1998 :: Michael Sippey

Bill Gurley on how to succeed in advertising: "There is no question in my mind that success-based models will eventually rule on the Web. This is not to say that impression ads will go away, but this remarkably efficient advertising will serve an increasingly larger portion of this powerful new medium."

Old-line retailers are resisting the online life, according to the San Jose Mercury News. "American retail stores are struggling mightily to build a path onto the Net from the bricks and mortar that for the last century have defined their selling space. Few if any have made money on the Web, and many are still struggling to decide how to use the medium -- or whether they belong online at all."

East v. West used to matter. But maybe the Computer Bowl should start pitting the Valley against Redmond...

Monday's Obvious was on content syndication. Lo and behold..

Compaq is going after the set-top market...

Hey, those are my friends on the cover of Forbes...

Ooops, Part II. "Hmmm, maybe we should have a CFO..."

Wow, email and search.

Hey, remember Technorealism? People are still talking about it. This week's salvos: Technoblatherism, and a response from Mark Stahlman, titled Techno-Projectionism.



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